If you’re a new life coach, first—congratulations! Starting your coaching journey is a huge, brave step. You’re diving into a meaningful career where you get to help others transform their lives. And now, you’re ready to show up online with a brand that reflects you—your values, your voice, your energy.
But let’s be honest: the idea of “branding” can feel overwhelming. Do you need a logo? A website? Fonts? A designer? And what if your niche isn’t totally clear yet?
Take a deep breath. This is exactly why I created two branding options at Deena Rutter Design: Custom Brand Design and The Life Coach’s Brand In A Box. Both are exciting, empowering—and made just for life coaches like you.
Here’s the Big Secret: You Don’t Have to Have It All Figured Out
Most new life coaches don’t have their entire business mapped out on day one. You’re still learning what lights you up, what clients you love working with, and what your true niche might be. It’s normal to pivot. It’s normal to evolve.
That’s why your branding journey should feel flexible, not final.
That’s where Brand In A Box really shines.
Brand In A Box: Confidence, Clarity, and Control—From Day One
The Life Coach’s Brand in a Box was made for early-stage coaches who want to look professional without the price tag (or pressure) of custom design.
For just $1997, you get access to beautiful, strategic branding that you can launch today.
Why New Coaches Love It:
— Instant, gorgeous branding that makes you look professional and credible
— Easy-to-use Canva templates (social media, lead magnets, email headers & more)
— You’ll actually learn how to use Canva—an essential skill for running your biz
— Full support from me—you’re not doing this alone
— Lifetime access to updates and templates
— And best of all: you can pivot anytime you want
So when you do shift your niche, or want to try a new offer, your brand can shift with you. You’ll already have the tools—and the skills—to make those changes yourself. No starting over. No waiting on a designer. You’re in control.
Custom Brand Design: When You’re Ready to Go All-In
If you’re feeling clear about your niche and are ready for a one-of-a-kind brand that’s 100% you, the Custom Brand Design Package is here for you.
This is a full, done-for-you experience where we build your brand from the ground up—together. I’ll guide you every step of the way and hand off a beautiful, custom brand that includes your logo suite, color palette, fonts, templates, lead magnet, business cards, and more.
It’s a bigger investment ($4,500), but it’s the right move when you’re ready for something totally yours and built to last.
And here’s the best part: If you start with Brand in a Box and later decide you’re ready to go custom, I’ll apply your full $1997 payment toward your upgrade.
No Wrong Choice—Just the Right Fit for Right Now
Whether you’re in “launch mode” or “I’m still figuring it out” mode, your brand should support your journey—not slow it down.
- Brand In A Box gives you the tools to get out there and build momentum—with the freedom to evolve.
- Custom Design gives you a polished, powerhouse brand when you’re ready to make your mark in a big way.
Both options are here to make you feel excited, clear, and confident.
And no matter which path you choose—you’ve got me in your corner, cheering you on and showing you the way.
Some of My Favorite Creative Resources
Over the years, I’ve shared resources to help others build their own creative businesses and strengthen their branding. Here are a few of my most helpful ones:
⦿ Canva Hacks & Shortcuts – Make designing easier and faster.
⦿ Brand In A Box – Everything you need for a professional, polished brand.
⦿ Coaching Starter Pack – Create a branded freebie, presentation deck, and email header to attract the right audience.
⦿ Instagram Template Set – Social media success starts with strong visuals!
Happy branding!
Deena Rutter
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