A new brand design package most often includes the following:
- Logo variations
- Style guide
- Instagram templates
- Facebook header
- Email header
- Worksheet template
- Webinar template
- Freebie (lead magnet) design
To begin a brand design package you will need:
- ✔ Deposit to save your place on my calendar
- ✔ Freebie copy, edited and in final format
- ✔ A scheduled photo shoot or professional photos
That’s it! Once we get started, I’ll let you know what else I need and when I need it from you.
Photos are a crucial part of your online presence and marketing efforts. A professional photoshoot should be scheduled before our first call. If you already have photos in hand, just be sure I have them by our call. If you don’t have time for photos or don’t want to use photos of yourself, it’s no problem, we can use stock photos instead.
After our first call, the process could take less than two weeks. To keep on this timeline it’s important to respond to my emails with feedback within 24 hours.
When you’re ready to sign up to work with me I’ll send you an invoice via PayPal for half of the total project. Once it’s paid, I’ll add you to my calendar and we’ll schedule a call. When I’ve completed all the assets in your branding package, I’ll send you a final invoice for the remaining balance. I require full payment before you’ll receive your final files.
A style guide is your one-stop document for your overall brand design. It includes your logo, color swatches, fonts, and inspirational photos. The style guide helps you and others you work with stay on point with your brand.
Not at this time, but you can add items to your package for an additional fee.
No! But it will determine the programs I use to design your branding assets. If you use a Mac, I will use Keynote to create your Webinar Template and Worksheet Template. If you use a PC, I’ll use PowerPoint for your Webinar Template and Canva for your Worksheet Template. Not familiar with these programs? Don’t worry, I can walk you through the steps needed for creating professional documents.
A revision is defined as reworking text or placement of text and/or graphics after you have submitted copy to me. It is very important to submit only edited, final drafts of your collateral pieces to me before I begin work on designing each of your branding items.
Your style guide includes two rounds of revisions. A “round” of revisions is defined as a group of edits to your copy. When I begin work with you, we will have a call to discuss design preferences. After that call I will send you the first draft of your style guide. It will include color palette choices, logo options, and font options. At that point we will discuss any changes you’d like to make. I will update your style guide and send a second draft. After I have updated the style guide with those edits, all other changes will be billed at my current hourly rate.
Your worksheet template, webinar template and freebie include one round of revisions each, to avoid additional charges, please submit final drafts of your copy before having me begin. If more revisions are requested after I have made the first round of revisions, all changes will be billed at my current hourly rate.
No, any mistakes like a typo or grammatical error on my part is not considered a revision.
Yes. The freebie can be up to six pages (in its final format). If your freebie is more than six pages, the additional design hours will be billed at my current hourly rate.
- Logo – PNG, JPG, and EPS format (full color, white, and black)
- Style Guide – PDF
- Email Header – JPG
- Facebook Header – JPG
- Worksheet Template – Created in Keynote or Canva
- Instagram Quotes – Created in Canva
- Webinar Template – Created in Keynote or PowerPoint
- Freebie – Created in InDesign and formatted as a PDF
If you work with InDesign, or know someone who does, you will be able to edit your freebie. You can also make some adjustments in Acrobat Pro. I can also make any edits for you in the future, and you will be billed at my current hourly rate.
Yes, I do. I have monthly retainer packages for coaches that want to keep their designed materials cohesive. I offer exceptional service, communication, and results so you can focus on moving your business forward. When you have me on board, I know what you like and I keep an eye on what you need!